Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.
Typical objectives of Social Media include increasing revenues, reducing customer service costs, getting feedback on products and services and improving public opinion of a particular product or business division.
Features
- Identify emerging issues and address them before they become expensive problems
- Uncover opportunities to win new business and improve customer loyalty
- Drill into the “why” and other details behind top-level sentiment reports
- Reach out to and engage customers and key influencers with proactive offers and solutions
- Includes :
• Sentiment Analysis
• Trend Analysis
• Campaign Analysis
• Influencer Summary
• Word Cloud Summary
Benefit
- Monitor client’s brand within the social landscape
- Identify customer perception towards client’s services
- Identify viral sensitive sentiments that affect client’s services and brand
- Improve business performance
- Escalate critical “social response” for immediate action, hence preserving brand and service integrity
- Enable data-driven business decisions to enhance revenue and service optimisation